The search engine giant Google has Finally started rolling out the support for Promo Codes for apps in the Play Store. So now developers will be able to make promo codes for paid apps and in-app purchases.

The iOS App Store has long offered promo code functionality, which allows developers to offer users free copies of their paid apps for review or promotional purposes.

A post On Google Developer’s blog, suggest different ways developers might want to use promo codes:

  • A game could have a special item, such as a character or decoration, that’s only available to players who attend an event. The developer could distribute cards with promo codes at the event, and users would enter their promo code to unlock the item.
  • An app developer might distribute promo codes at local businesses, to encourage potential users to try the app.
  • An app developer might give out “friends and family” codes to its employees to share with their friends.

Dashboard on the Play Store reads that promo codes and enable developers to give some features to a limited number of users for free. The users can enter the promo code in the app and can get an item for free.

The developers now able to offer paid or In-app purchase to users for free via promotional codes. But google also keep some conditions or we can say some limitations under which developer allowed to generate upto 500 Promo-Codes per quarter and the number is split between paid apps and In-app purchase together.While developers can decide when their codes will end. By default, issued promo codes are active for one year, but developers can set their own expiration date for that code.

Promo code support on the Google Play Store has been a highly requested feature, so it’s good to see that it Finally activated. If you’re a developer and are interested in trying the feature out, you can check out Google’s support site to learn how to generate promo codes for your app.